Head of Marketing - UM | Sydney-NSW

Job Description

Head of Marketing – UM Australia

Come and work for one of Australia's leading media businesses.

At Omnicom Media, our success is driven by our people and the culture we create. Across our agencies - including UM, OMD, PHD and Hearts & Science - we deliver market-leading communication solutions powered by expertise, ambition and a focus on results.

Within this, UM has a clear ambition to strengthen its position as a leading media agency in Australia - and how we show up in market plays a critical role in that.

The Role

The Head of Marketing & Growth is responsible for leading how UM presents itself to market and how it drives growth.

This is a broad, senior role spanning brand, marketing and new business. You'll be responsible for shaping UM's positioning, building a strong pipeline of opportunities, and leading high-quality pitch responses that convert into business outcomes.

You'll work closely with the CEO of UM and the Chief Marketing Officer of Omnicom Media, with the support of a centralised marketing team. You'll have the scope to influence both strategy and execution, while ensuring activity is aligned to the agency's commercial priorities.

What You'll Do

Drive New Business & Pipeline

• Lead UM's new business approach - from prospecting through to pitch delivery.
• Build and maintain a strong pipeline of opportunities aligned to the agency's growth plans.
• Ensure pitch responses are well structured, competitive and clearly differentiated.

Shape Brand & Market Presence

• Develop and deliver UM's marketing strategy to strengthen its position in market.
• Lead PR, communications and thought leadership to build visibility and reputation.
• Oversee awards and industry engagement to support the agency's profile and credibility.

Deliver Marketing Activity

• Oversee content, social, website and communications to ensure consistency and quality.
• Lead key agency events, client engagement initiatives and marketing projects.
• Ensure all activity is delivered to a high standard and aligned to business objectives.

Manage Stakeholders & Reporting

• Partner with the UM Leadership Team and broader Omnicom Media network.
• Build strong relationships with internal and external stakeholders, including industry bodies and trade press.
• Provide clear visibility of pipeline, activity and outcomes to senior leadership.

Who You Are

• You bring strong experience across marketing, new business or agency environments, with a clear understanding of how agencies grow.
• You're commercially minded and comfortable owning both brand and pipeline.
• You're confident working with senior stakeholders and able to influence and align.
• You combine strategic thinking with a hands-on approach, and you're comfortable operating in a fast-paced environment.
• You're organised, proactive and solutions-focused, with a strong sense of ownership and accountability.

This is a role for someone who wants to shape how an agency shows up, contribute directly to its growth, and play a meaningful role in its ongoing success - while working as part of a team that values high standards, collaboration and impact.

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.